From Spanish Craft to Lasting Class
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ABOUT THE PROJECT
Las Hilanderas is a family-owned company with over 65 years of experience in the luxury home textiles sector. In a world driven by fast fashion, they preserve the essence of craftsmanship and quality. Their collection ranges from table linens, bedding, and towels to bridal veils, nightwear, and their most iconic piece: christening gowns. All proudly made under the renowned “Made in Spain” seal.
With Las Hilanderas, we began creating content around their products. While many pieces were available in their physical store, few were shared with the outside world. Those who already knew them were aware of their wide range, but for the broader audience, it was difficult to discover. Our work focused on producing content with a more modern, refined, and clean aesthetic. From there, and following the strategy we designed, we aimed to showcase both their story—an important part of Spain’s textile heritage—and their products in a coherent and engaging way across digital channels.
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CHALLENGES
Our biggest challenge with them was, to give their content a fresh direction through more modern, aesthetically pleasing photography, showing how their lace and textiles could fit seamlessly into a contemporary home. The ultimate goal was to reach a new clientele. While they already had a loyal but aging customer base, the aim was to attract younger generations of clients.
The digitalization of their business opened new doors and allowed us to reach new markets, showcasing their products in regions where they have been highly successful, such as South America. This process also required another key step: refreshing their website www.lashilanderas.com , updating the product catalog, and transforming it into a more user-friendly platform.
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