From Fabric to Fine Leather
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ABOUT THE PROJECT
Naturpiel is a benchmark company in automotive upholstery and interior customization. With years of experience in the industry, they stand out for their blend of craftsmanship, high-quality materials, and innovation in every project. Their specialty lies in bringing life back to any piece and transforming it into a unique interior, always under the value of handmade excellence.
With Naturpiel, we began creating content around their work, showcasing processes that until then had remained inside the workshop. Those familiar with the brand already knew of its prestige, but for a wider audience, it was difficult to discover all that they offered. Our work focused on producing visual content that was more modern, clean, and detailed, capable of highlighting both the quality of the materials and the precision of their craftsmanship.
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CHALLENGES
The main challenge with Naturpiel was to showcase their processes and materials in detail. This was not only due to the general lack of knowledge about handcrafted upholstery, but also because by highlighting them, we bring out the expertise, care, and quality that make their work truly unique.
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